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Signature Initiatives

KickinNutrition.TV

The foundation provided the largest early funding to KickinNutrition.TV (KNTV), an interactive, digital educational program on nutrition and wellness that operates in select Title 1 elementary and middle schools in New York City and Massachusetts. The program is led by Natasha Rogoff, CEO and Founder of KidsCOOK Productions and President of Ingredients for Education, and former Executive Producer of Sesame Street International.

To address rising childhood obesity rates, the KNTV team and advisory board, which includes media, health, and gaming experts, are tapping new technologies and using a quantitative evaluation process that promotes healthy eating and measures changes in nutrition behaviors among youth. Their innovative approach to nutrition education centers on peer-taught video lessons and includes in-class physical activity that gets kids out of their seats, as well as an incentivizing badge system that rewards participation on the digital platform. The program showed early success in a USDA-funded pilot in Massachusetts and has since expanded.

The foundation’s funding to Ingredients for Education (IFE), the nonprofit arm that provides KNTV for free, brought the program to Harlem Village Academies in New York City, as well as to several New York City Title 1 schools in underserved communities. The foundation’s funding also supported IFE’s national replication goals through an expansion to Florida and another to Title 1 schools in California, in collaboration with the Partnership to Uplift Communities Schools charter school organization.